Thursday, December 22, 2005

User User User

ตัดมาจาก "Creating Passionate Users"
เขาเขียนถึงเรื่อง "The Quantum Mechanics of Users"
ซึ่งเขาอ้างมาจากหนังสือ Blink ของ Malcolm Gladwell อีกที
But it's not just the subatomic world that gets weird when you look too closely--in some cases, asking a user to explain his choices changes his choices! In his book Blink, Malcolm Gladwell (author of The Tipping Point) gives an example where students were asked to rank order 44 different kinds of strawberry jams. When compared with the rankings of experts, the students did fairly well -- "even those of us who aren't jam experts known good jam when we taste it." But--and here's where it gets weird--when the students were asked in advance to provide not just the rankings but a written explanation of their choices, the student rankings lost virtually all correlation with that of the experts. As Gladwell puts it, "By making people think about jam, [the researchers] turned them into jam idiots."

อันบนนี้ไม่เลว น่าสนใจ
The comments about listening to what the users are saying, what they're not saying, and how it's being said reminds me of the quote by Claude Debussy, "Music is the silence between the notes."

ไอ้ประโยคเรื่อง music นี้ผมเคยได้ยินมาก่อนนะ
แต่ไม่เคยคิดจะเอามาเกี่ยวโยงกับ user requirement ได้เลย

Related link from Roti

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